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    Growth Without the Chaos

    How Vivobarefoot turned a chaotic marketing workflow into a clear, connected monday.com system that gives growing teams one place to plan, communicate, and deliver.

    Case Study: Footwear & Retail Industry

    Vivobarefoot

    As Vivobarefoot continued to grow, the team was taking on more marketing projects, working across more moving parts, and relying on processes that could no longer keep up. They needed a monday.com setup that could bring structure to the way teams planned, tracked, and delivered work.

    Industry
    Footwear & Retail
    Location
    Global
    Team
    Marketing
    Focus
    Project Operations
    Vivobarefoot logo

    Measurable Impact Across Marketing Operations

    System transformation helped Vivobarefoot move from scattered communication and duplicated effort to a smoother, more organised way of working.

    Minutes
    Not Hours of Back-and-Forth

    Communication that once took hours now happens in minutes.

    One
    Source of Truth

    Objectives, roadmaps, documents, schedules, and conversations connected in monday.com.

    Templates
    For Every Project

    Repeatable structures give every project a clearer starting point.

    Less
    Duplicated Work

    Centralised workflows reduce missed communication and duplicated effort.

    The Challenge

    Scattered Workflows Limiting Growth

    Before partnering with mutherboard, Vivobarefoot's marketing teams were working across different systems, channels, and processes. As project volume increased, the existing setup could no longer support the way the business needed to operate.

    Missed Dates

    Without a clear workflow in place, the team experienced missed dates and missed communications. Project progress was harder to track and accountability was harder to maintain.

    Channel Overload

    Communication was spread across different channels, creating overload and making it difficult for teams to stay aligned.

    Duplicated Work

    With teams working in different places and on different systems, duplication became a daily frustration.

    Meeting Fatigue

    Multiple meetings and excessive back-and-forth made project management feel heavier than it needed to be.

    "Before implementing monday.com with the help of mutherboard, our world was very chaotic. Lots of missed dates, lots of communication on different channels."

    The mutherboard.com Solution

    A monday.com System Built Around the Way Vivobarefoot Works

    We worked with Vivobarefoot to understand the challenges the team was facing, then shaped monday.com around the company's objectives, roadmaps, projects, and day-to-day delivery needs.

    Listening First

    The implementation started with understanding what Vivobarefoot needed from monday.com, so the setup reflected the team's real workflows.

    Objectives & Roadmaps

    We helped set up company objectives and roadmaps, giving the team a bird's-eye view of the business and connecting priorities to active work.

    Project Templates

    Reusable monday.com templates create a consistent structure for projects, with links to documents, post-production schedules, and conversations.

    Centralised Collaboration

    By bringing project context into one place, Vivobarefoot's teams communicate, track tasks, and manage delivery with far less friction.

    "For every project, on our monday.com templates that mutherboard helped us set up, we've got links straight out to all of our documents, all of our post-production schedules, whatever conversations we've had. They're all captured in one place."

    The Outcomes

    Smoother, Easier, More Organised Work

    The result is a monday.com system that supports Vivobarefoot's growth instead of slowing it down.

    Smoother Day-to-Day

    Task tracking and project management feel lighter and more organised across the team.

    Everything in One Place

    Documents, schedules, and conversations are all where the team expects to find them.

    Faster Communication

    Less time lost to long back-and-forth threads, more time delivering campaigns.

    A Partner That Knows You

    Ongoing mutherboard support means the system keeps evolving as the business grows.

    "I wouldn't implement monday.com without their support."

    Ready to Transform Your Operations?

    Let mutherboard help you build the same clarity, structure, and confidence that Vivobarefoot now has in monday.com.

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